Title: What does planting dogwood express? A cultural interpretation from traditional customs to modern hot topics
Planting dogwood is one of the important customs of the traditional Chinese Double Ninth Festival, which symbolizes exorcising evil spirits, avoiding disasters, and praying for good health. In recent years, with the revival of traditional culture and the spread of social media, this custom has been given a new connotation of the times. This article will combine the hot topics and hot content on the Internet in the past 10 days to explore the cultural significance of planting dogwood and its expression in modern society.
1. The relationship between hot topics on the Internet in the past 10 days and planting dogwood
The following are the hot topics and content related to dogwood planting in the past 10 days, presented through structured data:
| hot topics | Related content | heat index |
|---|---|---|
| Revival of Double Ninth Festival Customs | Dogwood planting activities have been held in many places, and young people’s participation has increased | 85 |
| Traditional culture short video | Tutorial on inserting dogwood on Douyin, Kuaishou and other platforms has been viewed over one million times | 92 |
| Health and wellness topics | The medicinal value of Cornus officinalis has received renewed attention | 78 |
| Guochao cultural and creative products | Dogwood themed jewelry and handicrafts are hot-selling | 88 |
2. The traditional meaning and modern expression of planting dogwood
1.Traditional meaning:In ancient times, Cornus officinalis was regarded as "warming against evil". The custom of planting Cornus officinalis on Double Ninth Festival originated in the Han Dynasty, which means to drive away plague and pray for peace. Wang Wei's poem "Reminiscing about Shandong Brothers on September 9th" with "Putting dogwood everywhere is missing one person" gives it the emotional connotation of missing relatives.
2.Modern expression:Nowadays, planting dogwood has become one of the symbols of the return of traditional culture. Here are three modern expressions of it:
| Expression form | Typical cases | social impact |
|---|---|---|
| Cultural experience activities | Beijing, Xi'an and other places held "Cornus Cultural Festival" | Attract young people to participate |
| Cultural and creative product development | The Forbidden City launches blind box of dogwood sachet | Single-day sales exceed 500,000 |
| social media communication | #萸游BLESSING CHALLENGE# has been read over 100 million times | Promote youthful customs |
3. Analysis of the contemporary value of Cornus officinalis culture
1.Emotional connection:In the fast-paced modern life, planting dogwood has become an emotional bond between family members. Data shows that in the past 10 days, the search volume related to "Cornus+family" has increased by 120% month-on-month.
2.Healthy meaning:The medicinal value of Cornus officinalis (such as warming, relieving pain, repelling parasites, etc.) is highly consistent with the health needs of the post-epidemic era, and the number of likes on the relevant popular science videos has reached an average of 23,000.
3.Cultural confidence:As a unique plant in China, the spread of its cultural symbols helps the export of traditional culture. An overseas e-commerce platform shows that the export volume of dogwood sachets has increased by 40% in the past 10 days.
4. Outlook on future trends
It can be seen from the recent hot spots that planting dogwood is changing from a single custom to a multi-cultural IP. The following trends are expected to occur in the future:
| trend direction | Specific performance | potential index |
|---|---|---|
| Digital inheritance | AR dogwood wearing, virtual blessing and other new technology applications | ★★★★ |
| Cross-border integration | The combination of dogwood elements with coffee, beauty and other industries | ★★★☆ |
| international communication | Going global as a cultural symbol of “China Red” | ★★★ |
Conclusion: The ancient custom of planting dogwood not only carries the cultural code of thousands of years, but also takes on new life in contemporary society. From warding off evil spirits and driving away disasters to emotional sustenance, from family rituals to cultural IP, the evolution of its connotation is a vivid portrayal of the creative transformation of traditional culture. In the context of an era of cultural self-confidence, the red fruits of Dogwood will continue to convey the Chinese people’s eternal wishes for a better life.
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