Which brand of domestic plush toys is good? Inventory and purchasing guide of popular brands in 2023
As consumers' requirements for quality and safety increase, many high-quality brands have emerged in the plush toy market in recent years. This article combines the hot topic data of the entire Internet in the past 10 days to analyze the popular domestic plush toy brands and provide structured purchasing suggestions.
1. Top 5 popular plush toy brands in 2023

| Ranking | brand name | Core advantages | Hot products | reference price |
|---|---|---|---|---|
| 1 | Jellycat | British design + super soft fabric | Bonnie rabbit series | 200-800 yuan |
| 2 | disney | IP authorization + security certification | Stellar doll | 150-500 yuan |
| 3 | Can be better than | Maternal and baby grade material | Soothing towel series | 80-300 yuan |
| 4 | NICI | German craftsmanship + creative design | Animal series | 120-400 yuan |
| 5 | Aobei | Early education function + can be chewed | Awareness Booklet | 50-200 yuan |
2. The purchasing dimensions that consumers are most concerned about
| focus | Proportion | Suggestions |
|---|---|---|
| security | 38% | Look for 3C certification |
| Material comfort | 25% | Preferred ultra-short fleece fabric |
| Design creativity | 18% | Pay attention to IP joint models |
| Ease of cleaning | 12% | Choose machine washable models |
| price | 7% | The best selling price is about 200 yuan |
3. Inventory of recent popular IP co-branded models
According to e-commerce platform data, the search volume for the following co-branded models has increased significantly recently:
4. Safety purchasing guide
1.Certification standards: Infant toys need to pass GB6675-2014 certification. It is recommended to check the product testing report.
2.Material selection:
3.Detailed inspection:
5. Maintenance and cleaning suggestions
| Material type | Cleaning method | Things to note |
|---|---|---|
| Ordinary short velvet | Machine washable (mesh bag protection) | The water temperature does not exceed 30℃ |
| Plush | spot cleaning | Avoid direct sunlight |
| Electronic components | dry cleaning | Cleaning after removing the battery |
Conclusion:When purchasing plush toys, it is recommended to consider the user's age, preferences and budget. Well-known brands are more secure in terms of quality control and after-sales service. During the recent Double Eleven pre-sale event, many brands launched full discounts, which is a good time to buy.
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