How to join Wrigley Wardrobe: The latest franchise policy and industry hot spots analysis in 2024
As the home furnishing industry continues to heat up, customized wardrobes have become an investment hotspot. As a well-known domestic brand, Wrigley Wardrobe has recently become the focus of franchising again due to the trend of intelligence and environmental protection. The following is a structured analysis of the hot topics on the Internet in the past 10 days and the Wrigley franchise guide:
1. Recent hot topics in the home furnishing industry (data from January 2024)
| Ranking | hot topics | search index | Associated brands |
|---|---|---|---|
| 1 | Whole-house customized intelligent solutions | 98,500 | Wrigley/Sophia/Oppain |
| 2 | Implementation of new national standards for environmentally friendly panels | 76,200 | Wrigley/Shangpin Home Delivery |
| 3 | Franchise bonuses in third and fourth tier cities | 65,800 | Each customized brand |
2. Core policies of Wrigley Wardrobe Franchise
| Project | Standard requirements | Headquarters support |
|---|---|---|
| Franchise fee | 50,000-80,000 yuan (including deposit) | Subsidy of RMB 30,000 for the first batch of samples |
| Store area | ≥120㎡ (prefecture-level city) | Free space design plan |
| Site selection requirements | Building Materials City/Home Furnishing Store | Big data site selection analysis |
| First batch of goods | ≥150,000 yuan | 1:1 distribution of promotional materials |
3. Six major steps in the franchise process
1.Qualification review: Submit personal credit report and business plan (feedback within 3 working days)
2.market assessment: The headquarters dispatched specialists to inspect the potential of the business district on site
3.signing ceremony: Participate in the quarterly franchisee meeting to sign agreements
4.training system: 15 days of intensive training (including practical operation of VR simulation sales system)
5.Store preparation: Full supervision support from room measurement to opening
6.Opening blast: The headquarters provides 30 online live streaming activities to attract traffic
4. Comparison of industry competitiveness
| Brand | Franchise fee | Gross profit margin | Payback cycle | Patented technology |
|---|---|---|---|---|
| Wrigley Wardrobe | 50,000-80,000 | 45%-52% | 12-18 months | 26 items |
| sophia | 100,000-150,000 | 40%-48% | 18-24 months | 38 items |
| OPPEIN | 200,000-250,000 | 42%-50% | 24-36 months | 51 items |
5. Early Warning on Franchise Trends in 2024
1.Technology upgrade: Wrigley’s newly launched AI cloud design system can reduce designer labor costs by 30%
2.policy risk: Some regions have introduced new formaldehyde emission regulations for customized furniture, and product compliance certificates need to be confirmed.
3.Traffic changes: Douyin’s local life service has become a new traffic entrance, and the headquarters provides short video operation training
Note: The above data is based on the Baidu Index, WeChat Index and industry platform public data, and the statistical period is January 1 to January 10, 2024. The franchise policy may be adjusted quarterly. It is recommended to obtain the latest information through the official website 400 hotline.
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